our work

Immersive Retail Merchandising that drives sales and fosters customer loyalty with AR and Global E-commerce.

adidas Nixon
About adidas Nixon

Nixon has been the premium lifestyle accessory brand of choice for independents, creatives, and free-thinkers the world over. What started in Encinitas, California as a boutique line of watches exclusively sold at board sports and fashion retailers is now a full range of products sold in over 90 countries.

SUMMARY

The global online merchandising platform for Nixon Adidas Watches is a comprehensive e-commerce application that offers retailers a platform to order merchandising collateral, signage, and fixtures across the globe.

what we did

Creative &Design
Commerce
Retouching & 3D Imaging
Brand Strategy & Branding
Digital Products And Platforms
Growth Marketing

our challenge

Empower retailers worldwide to effortlessly order store collateral and retail fixtures and elevate merchandising operations to unprecedented heights.

1

Boost Efficiency and Seamlessness

Create a system that streamlines the ordering process, eliminating bottlenecks and reducing manual intervention.

2

Enable Customization and Personalization

Provide retailers with the ability to customize merchandising fixtures according to their unique requirements, while adhering to guidelines.

3

Transform Planning,  Placement, and Customer Engagement

Leverage augmented reality (AR)to overlay merchandise, signage, and fixtures onto physical retail spaces in real-time.

CORE features

Central to this platform's success is the incorporation of AR, facilitating real-time visualization and configuration of retail spaces.

Phone - Elements Webflow Library - BRIX Templates

Optimizing The In-Store Experience For Customers

This functionality empowered retailers to experiment with different layouts, signage placements, and product displays.

Desktop - Elements Webflow Library - BRIX Templates

Retailer Hub for Easy Management

We then enabled retailers to browse, order, and track merchandising collateral, signage, and fixtures from anywhere in the world.

Users - Elements Webflow Library - BRIX Templates

Support Local, Launch Globally

We then enabled retailers to browse, order, and track merchandising collateral, signage, and fixtures from anywhere in the world.

Gear - Elements Webflow Library - BRIX Templates

Global Merchandising Catalog

User-friendly interface ensures a seamless and enjoyable shopping experience for customers across the globe.

Our VALUE

Achieve financial success through sustainable practices, reach a wide global audience, fostering long-term growth and profitability.

Phone - Elements Webflow Library - BRIX Templates

Streamline Operations

The platform streamlines the procurement and distribution process, reducing lead times and minimizing errors associated with manual order processing.

Desktop - Elements Webflow Library - BRIX Templates

Enhance Collaboration

By enabling real-time visualization and collaboration between Nixon Adidas Watches and its retail partners, the platform fosters stronger relationships and improved communication.

Users - Elements Webflow Library - BRIX Templates

Increase Sales and Brand Visibility

Optimal merchandising arrangements facilitated by the AR-powered "mise en place" feature enhance the visibility of Nixon Adidas Watches' products in retail environments, driving sales and brand awareness.

Scalability and Adaptability

Accommodated the evolving needs of the retail network, ensuring continued relevance and effectiveness.

Wallet - Elements Webflow Library - BRIX Templates

Lowered Costs

YoY%

*Data Confidential ;(
Heart - Elements Webflow Library - BRIX Templates

Made gains in Sustainability

Xx%
*Data Confidential ;(