THE work
Created a surge in sign-ups & Engagement for Learning Services while simultaneously slashing the Cost per Lead.
Chegg
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ROLE(s)
our challenge
Encourage Students to search Chegg.com and find answers to their specific questions.
1
Inform Students
We want to highlight Chegg.com’s suite of tools and Expert answers.
2
Generate Repeat Visits.
Inform new subscribers after their 1st & 2nd visits about our Search and Ask tools.
3
Enable the Team
Deliver a Library of banner components that facilitate campaign tests and optimizations.