kitchen united

Helps brands of all sizes find their place at the intersection of culture, community & commerce.

Launching the Ghost Kitchen Disruptor.

the work
About kitchEn united

Kitchen United enables brick-and-mortar restaurants to expand their food delivery business without adding extra staff or space and allow the creation of restaurants.

In addition to commercial kitchen space, it provides back-of-house automation and ordering software that integrates with delivery services (DoorDash, GrubHub, Uber Eats, etc.).

our challenge

Create a brand strategy and deliver a comprehensive Marketing Plan that propels kitchen united into the marketplace across the United States.

1

Define the Brand

Leveraging market insights and consumer trends to define the brand's identity and position it with Advertising Creative and Design System.

2

Launch them in the Market

Implement strategic communications plan across various channels to establish a strong presence and capture the attention of target audiences nationwide, ensuring widespread recognition and sustained growth for Kitchen United.

3

Rollout a Suite of Tools

Design a suite of business tools and consumer applications that help kitchen united manage its business and facilitates ordering.

deliverables

Design
Creative
Commerce
Retouching

Data Intelligence
Brand Strategy & Branding
Digital Products And Platforms
Growth Marketing

what we did

Design (Full Service)
Creative (Full Service)
Commerce (Full Service)
Retouching

Data Intelligence (Full Service)
Brand Strategy & Branding (Full Service)
Digital Products And Platforms
Growth Marketing (Full Service)

Launching a Brand, Team and an Lead-Gen Campaign

By harnessing Kitchen United's offerings, these entities gain access to essential business intelligence and resources, empowering them to thrive in a competitive market landscape.

Kitchen United was founded by John Miller, Co-Founder of Cali Group, and Massimo Noja De Marco; was initially funded by GV (formerly Google Ventures), which invested $10 million. GV also contributed to a $40-million series B round of funding that included Fidelity Investments, G Squared Capital and RXR Realty. The company raised a $100-million series C round of funding in July 2021 that included Restaurant Brands International, Kroger, and Couche-Tard / Circle K