our work
The web app that allows fans to order a custom jersey and never miss a play.
(From the comfort of their arena seat)
NBA + Avery dennison
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what we did
what we did
our challenge
How do you increase NBA teams’ jerseys in-store sales with innovative merchandising strategies and easy to access fan experiences.
1
Custom Fan Orders
We provided fans a way to customize and order a jersey from anywhere in the sports arena and pick it up at the team store.
2
Order Management
We also provided an in-store solution to manage these orders in the in-arena Customization Station.
3
League Rollout
To tip things off, we launched the web app with the Sacramento Kings and Cleveland Cavaliers.
This allowed fans to customize jerseys with on-clothing embellishments from their seats, pay for them, and pick them up at the Team Store when ready.
Fans have options for customization and personalization, offering player names and numbers.
Teams can access a store manager area to manage and track orders.
During the game time out breaks, the prompt to scan the QR code appeared on the jumbotron 2 times. Fans entered name, email, phone, and zip code for a chance to win.
Our Results were a Slam Dunk
Scans who made a purchase
39.7%
Fans who scanned the QR code
77.3%