Scope & Deliverables

1. Sr. Mgr. Marketing Design, Internet Commerce Products
2. Product Strategy
3. User Stories and Documentation
4. User Researcher
5. UAT Testing & Support
6. UX Design
7. Copywriting

Daily Tasks

• Aligning Vision & Strategy: met with stakeholders and business leads, bringing people along and selling in ideas to drive buy-in and key decisions.
• User Research: Conducted user interviews, surveys, and usability testing to understand the needs and pain points of both buyers and suppliers.
• Information Architecture: Defined the site structure, content hierarchies and product schema to ensure a seamless user experience.
• Design, Wireframing & Prototyping: Created low-fidelity wireframes and high-fidelity prototypes in Figma, Principle and REACT JS to visualize the interface, test and collaborate with developers.
• Usability Testing: Conducted usability testing with target users to identify and address any usability issues.
• Iteration & Refinement: Continuously iterated on the design based on user, business, and developer feedback including data analysis.

User Research

1. Initiated UX Research Discipline: Spearheaded aided and unaided user research methodologies to uncover key behavioral insights and optimize user experiences.
2. Conducted multilingual user research: Research across multiple time zones in English, French, Spanish, and Mandarin, leveraging translation tools to gather insights and validate business objectives.
3. Analyzed Data: Developed a comprehensive 76-persona matrix across global business units, enabling scalable enterprise feature development.
4. Authored a Customer-Centric Product Vision: Streamlined complex data into a targeted set of user personas, defining user needs and goals to drive product innovation and market alignment.
5. Sold-in Strategy: Translated complex user data into actionable strategies, enhancing cross-functional collaboration and business impact.

User Needs & Goals Summary

1. Buyers:
   
   1. Easily find and compare products from multiple suppliers.
   2. Access detailed product information, including specifications, pricing, and availability.
   3. Place orders quickly and efficiently with secure payment processing.
   4. Manage orders, track shipments, and access customer support.
   5. Discover new products and innovative solutions.
2. Factories:
   
   1. Create and manage their product catalogs online.
   2. Receive and fulfill orders seamlessly.
   3. Access valuable data and insights on market trends and customer behavior.
   4. Define pricing, availability, and shipping options.
   5. Build relationships with new customers and expand their reach.
   6. Leverage the platform's marketing tools to promote their products.
3. Avery Dennison
   
   1. Define business rules for each client requirement.
   2. Agility in Design deliverables and research findings
   3. Enable IT and Development teams in Weave Design System workflows

Design Impact Areas

Marcom: Education and Lead Gen

1. Content Pages
2. A/B Testing
3. Campaign Landing Pages
4. Email

Item Configuration and Orders

1. Multiple Product Catalogs
2. Item Variable Data
3. Regional and Factory specific requirements

Customer Service

1. Self Support Interfaces
2. CSR Portal
3. Order Management

Avery Dennison Enterprise Applications

1. Garment Visualizer
2. In-Stadium Experience
3. IoT Interfaces
4. Production Scheduler
5. Digital Solutions

Marketplace Features

1. Variable Data / Manual Configuration
   
   • Configure and edit products with real-time pricing
2. PO Callout
   
   • Allows users to pull their orders and manage them online.
3. Multi-Brand (what;s the IT name for this?
   
   • Enables factories and brands to place catalog specific orders.
4. Workflow
   
   • Save complex product configurations (CPQ) and save for later
   • View order status – in production, in transit or delivered
5. The other way to Configure?
6. Multiple Shipping Locations
   
   • Help Simplify order management with the ability to assign and manage shipments across multiple destinations.
7. Global Wash Test Repository (HTL)
   
   • A program initially required to provide on-demand access and visibility to brand tested fabric database for key stakeholders and cross functional partners.
   • The Wash Test Repository is an in-house digital database around wash tests conducted by the labs and maintaining the results report for heat transfer labels (HTL).
   • Launched to gain new market share and potential program expansion for future growth.
   • Feature needed to be designed for China & Vietnam users.
   • Needed centralized real time data views for all regions and production sites.
     
     • Easy Search Functionality
     • Reporting
8. Layout Approval
   
   1. Enable role-based permissions to ensure efficient and error-free item customization.
   2. Factory customers or brand clients need to create a consolidated document with all images corresponding to SKUs for products in an order and need to be able to review it online or offline (able to download for their records)
   3. Clients also have a need to validate data only (without layout) for compliance or other reasons
   4. The reviewer of layout approval document may be a 3rd party (brand or testing lab such as Desigual, or Nike)
   5. The reviewer needs access to Approve or Reject by order line (product-level item) without extra communication with the Avery Dennison Customer Service team
   6. An order line not approved should not be released into production
   7. If an order with multiple order lines requires layout approval but only one of the lines is approved, then the order still needs to be released downstream (with the approved lines).
   8. Layout notifications may also be made available for visibility without triggering the approval workflow, i.e. for fast-fashion brands the brand may not want the order to be held before production
9. Customer Support:
   
   • Designed a custom conversational AI Interface to handle self help tasks.
     
     1. This was another parallel project and later integrated into Marketplace.
   • Incorporated personalization and micro interactions through data analysis, user behavior and purchase history.

Results

1. Total Marketplace Orders Value is $1,967K
2. Onboarded 95% factories
3. Buyer Satisfaction: Measured user satisfaction through surveys and feedback.
4. Growth: Tracked the number of new clients joining the platform and their sales growth.
5. Order Volume: Monitored the number and value of orders placed on the platform.
6. User Engagement: Tracked user activity, time per item configuration.
7. Conversion Rates: Track conversion rates from product views to orders.
8. Business Value: Provided IT with agile, design solutions that enhanced efficiency, reduced development time, and improved user adoption.
   
   • Enhanced User Experience for Efficiency: Intuitive design reduces the learning curve, minimizes support requests, and empowers IT teams with tools that are easy to navigate and manage.
   • Scalable and Customizable Interfaces: Adaptive design ensures seamless integration with existing systems while allowing IT to tailor functionality to meet organizational needs.
   • Improved Collaboration and Communication: Delivered 20% above Productivity targets by continuously improving operations and workflow enhancements.
   • Future-Proof Solutions: Modern, responsive designs ensure compatibility with evolving technologies and devices, reducing the need for costly redesigns or updates.

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Enabled Profitable Growth for high value product categories and base businesses

• Cultivated Digital Fluency & Capabilities through Repositories, Learning Sessions, Labs, and Internal Distribution
• Delivered Productivity goals by improving operations to achieve efficiencies

Despite unplanned projects, resource, capacity constraints, unplanned budget reductions, and clarity on business benefits.

• Drove significant financial impact.
• Generated $23M of value (EBIT) through 270 application enhancements‍
• Supported an estimated $16.9M of revenue and $2.1M of cost efficiency.

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Enable Profitable Growth‍

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Enhanced the Customer Experience and drove business Growth.

Improvements to custom application features like self-registration, personalization, and easier order fulfillment; designed to get closer to clients and make their ordering experience easier.

Another example is the Configure Price Quote (CPQ) project, where IT partnered with the Solutions Group to allow us to create items and process orders more quickly and efficiently. Each business uses the tool to drive varied outcomes. CPQ is helping to improve the cycle time in creating quotes and improving efficiency by automating and governing pricing/discounts. In Apparel Solutions, CPQ is live for all product lines. It reduces the time taken to create new variable data items from 14 to 45 days to 3 to 7 days. 20% of new variable data items will be created in CPQ starting Q3 2023, and we expect 40% productivity savings by 2025.

In Materials Group, Europe, a new Next Generation Pricing Solution intends to optimize the pricing and rebate management function. This implementation established a uniform way of handling rebate agreements. Users can access a wide range of reports and analytics, a repository of contracts and a SOX-controlled, sequential approval process for rebate schemes and payouts

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Received 8 "Bravo Awards"; Avery Dennison's Peer-to-Peer Excellence Award Program that celebrates the achievements and contributions of top-performing team members and recognizes those who went above and beyond to help deliver innovative, cost-effective, value-added technology and services aligned with the company’s key strategies and initiatives.