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Coaster needs to cater to two distinct customer bases.
Coaster needs to establish a brand by differentiating itself in a crowded market.
The digital platform must offer a smooth, intuitive journey for both B2B and B2C users, from product discovery to checkout.
BACKGROUND
Since 1981, Coaster has been a premier white-label manufacturer and a leading importer and distributor of fine furniture for America's largest brands.Now, Coaster aims to establish its own identity in the marketplace by launching a unique product line that offers exceptional value to both B2B and B2C customers.
THE TASK
Validate app and website features with Coaster’s four sub-brands and extensive product catalog, ensuring they effectively deliver Coaster’s exceptional benefits.
1. Competitor Analysis
2. User Research
3. User Flow