Introduction

The apparel and footwear industry faces significant challenges with counterfeit and fraudulent products infiltrating the supply chain.

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Insights

Fakes have been a big part of the fashion industry for years, and are of course much more common in some regions than others, causing an inconsistency in shoppers’ behaviors and attitudes towards them globally. 

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The Challenge

The Certify and Inspect Apps are an ecosystem of apps across user segments that leverage the use of Avery Dennison's digital triggers to encourage footfall in both retail locations as well as online purchases for brands.

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Feedback Received:

Strategic Vision and Alignment:

• The Certify and Inspect Apps are an ecosystem of apps across user segments that leverage the use of Avery Dennison's digital triggers to encourage footfall in both retail locations as well as online purchases for brands.

User Research and Insights:

• Led user research initiatives to gather insights into customer behavior, preferences, and pain points across different regions and market segments.
• Conducted a variety of research methods, such as surveys, interviews, usability testing, and analytics analysis, to understand user needs and validate product decisions.
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Product Strategy and Roadmap:

• Synthesized findings from user research to inform the product strategy and roadmap, prioritizing features and enhancements that address key user pain points and opportunities.

Stakeholder Engagement:

• Starteded the "Share-back Program" of user research insights for Stakeholders across Business Units, regions and departments, fostering growth. (Adoption & Behaviors)
• Collaborated with stakeholders to prioritize features and initiatives that align with user needs and business goals, facilitating buy-in and support for the product roadmap.
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User Experience and Design:

• Translated user research insights into actionable design improvements, iteratively refining the user interface and interaction flows to enhance usability and satisfaction.
• Conducted usability testing and feedback sessions with users to validate design decisions and identifies areas for further optimization, ensuring that the application meets the needs and expectations of its target audience.

Technical Integration and Scalability:

• Collaborated with technical teams to ensure that user research insights are incorporated into the technical architecture and implementation of the application.
• Advocated for scalable and flexible solutions that can accommodate diverse user needs and regional variations, ensuring that the application can evolve and adapt over time.
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Performance Monitoring and Optimization:

• Continuously monitors user feedback, metrics, and analytics data.
• Evaluates the performance and effectiveness of the application.
• Creates deep insights from user research that identifies opportunities for optimization and improvement, iterating on features and functionality to drive engagement and satisfaction among users globally.

Features
Enhanced the Customer Experience and drove business Growth.
Improvements to custom application features like self-registration, personalization, and easier order fulfillment; designed to get closer to clients and make their ordering experience easier.

Results* (some Data must be omitted)

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Enabled Avery Dennison to deliver value to Clients worldwide and achieve its ongoing objectives of digital transformation and market expansion.

Needless to say, it has continued to drive significant financial impact.

1. Delivered XX% (IRR) Internal Rate of Return
2. Phase II generated $XXM of value (EBIT)
3. Supported an estimated $XX.XM of revenue and $X.XM of cost efficiency.
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Testimonial

“Over half of global shoppers using the apps increased their likelihood of visiting a store.” Brand / Factory.

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About Avery Dennison

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Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers.

Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience.

Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 34,000 employees in more than 50 countries.

Learn more at www.AveryDennison.com.

Sales of $1.5B in 2024
Fortune 500 Ranking: 421   (NYSE:AVY)Check™, a multi-tenant platform developed by Avery Dennison's Solutions Group provides Apparel and Footwear brands worldwide with the ability to validate the authenticity of their products.

Check™ serves as a return authentication solution, aiding brands in identifying the authenticity, or counterfeit products during a return process.