Summary
Their partnerships with sport brands and industry leaders like Nike,  Adidas, Under Armour, Puma among many other place emphasis on technology and sustainability.

Through their use of proprietary advanced printing and automation, they can increase efficiency and reduce waste throughout the entire supply chain.

The Challenge

As part of the ongoing Digital Transformation assignment, the challenge was to enable sharing the full catalog with clients, and deliver an online experience designed to help clients make their ordering experience easier.

The eCommerce delivered on:

Strategic Vision and Alignment:

• Define the strategic vision and direction for the e-commerce application, aligning with Avery Dennison's global business objectives and market trends.
• Incorporate insights from user research into the product strategy, ensuring that the application meets the evolving needs and preferences of customers worldwide.

User Research and Insights:

• Lead user research initiatives to gather insights into customer behavior, preferences, and pain points across different regions and market segments.
• Utilize a variety of research methods, such as surveys, interviews, usability testing, and analytics analysis, to understand user needs and validate product decisions.
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Product Strategy and Roadmap:

• Synthesize findings from user research to inform the product strategy and roadmap, prioritizing features and enhancements that address key user pain points and opportunities.
• Advocate for user-centric design principles and best practices throughout the product development process, ensuring that the e-commerce application delivers a seamless and intuitive experience for customers.

Stakeholder Engagement:

• Share-back Program of user research insights for Stakeholders across Business Units, regions and departments, fostering growth. (Adoption & Behaviors)
• Collaborate with stakeholders to prioritize features and initiatives that align with user needs and business goals, facilitating buy-in and support for the product roadmap.
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User Experience and Design:

• Work closely with UX/UI designers to translate user research insights into actionable design improvements, iteratively refining the user interface and interaction flows to enhance usability and satisfaction.
• Conduct usability testing and feedback sessions with users to validate design decisions and identify areas for further optimization, ensuring that the e-commerce application meets the needs and expectations of its target audience.

Technical Integration and Scalability:

• Collaborate with technical teams to ensure that user research insights are incorporated into the technical architecture and implementation of the e-commerce application.
• Advocate for scalable and flexible solutions that can accommodate diverse user needs and regional variations, ensuring that the application can evolve and adapt over time.
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Performance Monitoring and Optimization:

• Continuously monitor user feedback, metrics, and analytics data to evaluate the performance and effectiveness of the e-commerce application.
• Use insights from user research to identify opportunities for optimization and improvement, iterating on features and functionality to drive engagement and satisfaction among users worldwide.

Features
Enhanced the Customer Experience and drove business Growth.
Improvements to custom application features like self-registration, personalization, and easier order fulfillment; designed to get closer to clients and make their ordering experience easier.

Results
Strategic guidance, fueled by User and Application Insights played a crucial role in driving the success of the Team Sports e-commerce application.

Thus, enabling Avery Dennison to deliver value to Clients worldwide and achieve its ongoing objectives of digital transformation and market expansion.

Needless to say, it has continued to drive significant financial impact.

1. Delivered XX% (IRR) Internal Rate of Return
2. Phase II generated $XXM of value (EBIT) through 270 application enhancements
3. Supported an estimated $XX.XM of revenue and $X.XM of cost efficiency.
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In the Numbers

(Exact figures and Totals hidden for obvious purposes.)
Benefit Ramping double-digit % increase after year 1
A positive growth Rate YoY
Revenue Uplift: XXX%  increase after year 1
over 5 Years (Original $XX)
Avg Order: $XXX bi-weekly
X,XXX Orders
$XX - XX Annual Order average across XX Customers
Current Spend $XXX

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About Avery Dennison

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Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers.

Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience.

Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 34,000 employees in more than 50 countries.

Learn more at www.AveryDennison.com.

Sales of $8.4B in 2023
Fortune 500 Ranking: 421   (NYSE:AVY 2022)